Who We Are

We believe that using the right product for the right task can make everyone’s day a little bit better. We’re always hunting out exciting new premium kitchen and home finds locally and internationally, looking to inspire ourselves and our customers.

Customer Positioning

Yuppiechef’s customers are those who know they deserve something more than average, and appreciate quality and detail. They are likely women in high-income households, aged 25 – 50.

Product Offering

Premium kitchenware, small appliances, table and barware, bed and bath, furniture and decor, outdoor and specialist food and drink.

Who We Are

At Yuppiechef we believe that using the right product for the right task can make everyone’s day a little bit better. That’s why we only sell products that we think have the power to make things a little happier — whether it’s because they add flavour, comfort, efficiency, expertise, or a little beauty to your home life.

We’re always hunting out exciting new kitchen and home finds locally and internationally, looking to inspire ourselves and our customers, and growing our ranges.

Customer Positioning

Yuppiechef’s customers are those who know they deserve something more than average, and appreciate quality and detail. They are likely women in high-income households, aged 25 – 50.

Product Offering

Premium kitchenware, small appliances, table and barware, bed and bath, furniture and decor, outdoor and specialist food and drink.

Our Divisions

0 stores across 9 divisions

Our Divisions

0 stores across 9 divisions