Who We Are

Studio 88 Group is South Africa’s largest branded fashion clothing and footwear retailer. We make it our business to bring our customers the latest trends in sneakers, footwear and clothing at competitive prices. We operate through a group of store formats which service different customer needs and products: Studio 88, Skipper Bar, Side Step, John Craig and Specialty which includes Aeronautica Militare, Paul & Shark and DMD Linea Italiana.

Customer Positioning

Studio 88 Group has broad appeal to aspirational and trend conscious (predominantly male) customers across a wide range of age profiles and affordability levels.

Product Offering

Branded clothing, footwear, football supporters’ gear and smart casual wear.

Who We Are

Studio 88 Group is South Africa’s largest branded fashion clothing and footwear retailer. We make it our business to bring our customers the latest trends in sneakers, footwear and clothing at competitive prices. We operate through a group of store formats which service different customer needs and products: Studio 88, Skipper Bar, Side Step, John Craig and Specialty which includes Aeronautica Militare, Paul & Shark and DMD Linea Italiana.

Customer Positioning

Studio 88 Group has broad appeal to aspirational and trend conscious (predominantly male) customers across a wide range of age profiles and affordability levels.

Product Offering

Branded clothing, footwear, football supporters’ gear and smart casual wear.

Our Divisions

0 stores across 9 divisions

Our Divisions

0 stores across 9 divisions