Who we are

Power Fashion is a low-priced fashion retailer, proudly exuding kasi power with energy, liveliness, music, spontaneity, and store-driven engagement. Customers are sure to find moja deals, bargains and treasures every day. Our prices are consistently low, our stores are where our customers are, and we’ve got something for everyone, from kids to gogo’s.

Where we are



Total trading area 102 217m2


Product offering

Power Fashion: Clothing, accessories, babywear, schoolwear, footwear, underwear, cosmetics.

Power Cell: Mobile devices and accessories, value added services including airtime, data, electricity, DStv and bus ticketing.

Customer & Positioning

Power Fashion serves urban and rural communities throughout South Africa, Eswatini and Lesotho. We offer affordable clothing and mobile devices for the entire family whilst still maintaining an excellent instore experience. We pride ourselves in making it possible for everyone to look great and get connected with incredible prices and bargain deals.

Sub Brands