Who we are

Power Fashion is an everyday low priced fashion retailer, serving the needs of the whole household. Located in the hearts of our communities, the Power Fashion family work hard to deliver relevant and memorable shopping experiences, in an uplifting retail environment.

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Where we are



Total trading area 91 563m2


Product offering

Power Fashion: Clothing, accessories, babywear, schoolwear, footwear, underwear, cosmetics.

Power Cell: Mobile devices and accessories, value added services including airtime, data, electricity, DStv and bus ticketing.

Customer & Positioning

Power Fashion serves local communities throughout South Africa, Eswatini and Lesotho. We serve our purpose of helping people feel good about themselves, by working hard to deliver low priced fashion, directly to the people who need it most.

Sub Brands