Who we are

Mr Price Sport makes active, sport and an outdoor lifestyle accessible to all of South Africa through its affordable Maxed, Maxed Elite and Maxed Terrain brands.

Maxed: Comprises equipment and apparel for fitness activities and key sport types.

Maxed Elite: Offers high-performance gear engineered to withstand intensive training and sport at the highest level.

Maxed Terrain: Encompasses everyday leisurewear, camping equipment and must-have outdoor gadgets.

Mr Price Sport’s competitive pricing makes the brands accessible and a good fit for the budget-conscious.

Where we are



Total trading area 91 576m2


Product offering

Sporting, outdoor and fitness ranges – all comprising footwear, apparel, equipment and accessories.

Sub brands

Customer & Positioning

Our customer is the value-minded sports or outdoor enthusiast. With gear for infants, kiddies and adults, we aim to serve everyone who’s fit, fun and forever young. Our value-focused, authentic sports offering appeals to the middle to upper-income earner.

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Official Technical partner of Comrades Marathon, Sharks & Team South Africa.