Who We Are

We are passionate about making an active, sport and outdoor lifestyle possible for all South Africans. Our competitive pricing increases accessibility to a wide range of technical apparel, equipment and athleisure for the budget-conscious consumer.

Customer Positioning

Our customer is the value-minded sports or outdoor enthusiast who is a middle- to upper-income earner. With gear for infants, kids and adults, we aim to serve everyone who’s fit, fun and forever young.

Product Offering

Sporting, outdoor and fitness ranges – all comprising footwear, apparel, equipment and accessories.

Who We Are

We are passionate about making an active, sport and outdoor lifestyle possible for all South Africans. Our competitive pricing increases accessibility to a wide range of technical apparel, equipment and athleisure for the budget-conscious consumer.

Customer Positioning

Our customer is the value-minded sports or outdoor enthusiast who is a middle- to upper-income earner. With gear for infants, kids and adults, we aim to serve everyone who’s fit, fun and forever young.

Product Offering

Sporting, outdoor and fitness ranges – all comprising footwear, apparel, equipment and accessories.

Our Divisions

0 stores across 9 divisions

Our Divisions

0 stores across 9 divisions