our brands

Our brands


mrp is a fashion-leading clothing, footwear and accessories retailer that offers on-trend and differentiated merchandise at exceptional value to ladies, men and children.

Through constant innovation and product development, staying on the pulse of international fashion trends and diligent resourcing, this brand is able to make catwalk fashion accessible to customers at highly competitive prices.


Product Offering

Clothing, accessories, underwear and shoes


Customer & Positioning

Young and youthful customers who love fashion and appreciate exceptional value, and who are primarily in the 6 to 10 LSM range (mid to upper).

mrp brand image


mrphome retails contemporary designed homeware and furniture to value-minded customers, who have a young-at-heart attitude.

The Division continues to delight its customers with innovative products at everyday low prices.


Product Offering

Home textiles, homewares, furniture and kids merchandise


Customer & Positioning

Primarily fashion-value minded females, aged 25 years and older, who love to decorate their homes. Customer, how have a young at heart attitude, are primarily in the 8 to 10 LSM range (upper).

mrphome brand image


At mrpsport, our comprehensive range consists of sporting apparel, footwear, equipment and accessories. All major seasonal and non-seasonal sport types are represented in our sport & fitness brand, Maxed, and extends to our outdoor brand, Maxed Outdoor.


Product Offering

Sporting and outdoor apparel


Customer & Positioning

Value minded sports and outdoor enthusiasts from age 6 upwards who are primarily in the 8 to 10 LSM range (upper).

mrpsport brand image



At Miladys, if there is one thing we really understand, its women. We employ over 1300 women of all shapes, ages and backgrounds. That’s means we are women buying for women.

Product Offering


We delight our customers with feminine women’s smart and casual fashion apparel, intimate wear, footwear and accessories, of exceptional fit, quality and versatility at competitive prices.


Customer & Positioning

40+ women who shop for on-trend moderate fashion that makes her look and feel wonderful.

miladys brand image


Sheet Street is a value retailer offering a wide range of core and fashion products across the bedroom, living-room and bathroom.

The brand offers tasteful homeware products at exceptional value, allowing its customer to create the home they love, at a price that they can afford.


Product Offering

A range of affordable home textile and d├ęcor products for bedroom, living-room, bathroom, kitchen and dining-room at exceptional value.


Customer & Positioning

Middle income consumers (LSM range 5 to 8) looking to co-ordinate their homes tastefully but responsibly. 

sheetstreet brand image


The mrpmoney division is focused on supporting the Group's profitable growth in retail market share through the development of the right relationship with customers.

The primary financial products - store cards, airtime and insurance - are positioned to reward and retain our most valuable customers by being competitive, simple and easy to understand.


Product Offering

Granting of credit, management and collection of debtor's books and marketing of financial services and mobile products.


Customer & Positioning

Customers of the five respective trading divisions. Cards are available as follows:

  • mrpmoney (mrp, mrphome, mrpsport)
  • Miladys
  • Sheet Street
mrpmoney brand image
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