who are we

We are a Cash-Based, Omni-Channel, Fashion-Value Retailer

  • Targeting younger customers in the mid to upper LSM categories
  • Retailing predominantly own-branded merchandise

Cash as a percentage of total sales

Mr Price Group - Cash as a percentage of total sales 2019

Vision

To be a top-performing international retailer

Purpose

To add value to our customers’ lives and worth to our partners’ lives, while caring for the communities and environments in which we operate

Values

passion icon

Passion

Passion means ordinary people doing extraordinary things. It’s our engine and the positive attitude and enthusiasm of all our associates who approach each day smiling and projecting a positive image – believing that work is fun!

values icon

Value

Value is the heart of our business and we strive to add value in everything we do. It is more than just product, it is the way we service the business, each other and our customers. Value is about doing more than what is expected or required.

partnership icon

Partnership

Mutual respect is integral to the culture of the group. We therefore refer to our co-workers as “associates” and, once they own shares or share options, they are referred to as “partners”. Partnership is sharing the ownership and success of the company with all our associates and fostering solid and long-term relationships with our suppliers. Without our customers, we would not have a business, and they are one of our most valued partners. We also partner with communities, by investing in strategic initiatives that will improve the lives of those who are less fortunate, particularly children and youth

Competitive Edge

Fashion

Wanted items at "everyday low prices"

How do we satisfy our customers' need for fashion?

  • Specialist trend teams, frequent international travel and thorough research
  • Active dialogues through social and digital media
  • Responding to customers’ changing fashion needs
  • Product testing before making significant merchandise commitments
  • Slow moving merchandise cleared to make way for fresh, new merchandise

Value

Lower mark-ups and selling higher volume to offer "excellent value"

Increasing sales + low overhead structure = acceptable operating margins?

  • Quality and fashion offered at the best price
  • Lower mark-ups in order to offer "everyday low prices"
  • Large order quantities and higher sales volumes to keep input prices low
  • Retail predominantly own-branded merchandise
  • Maintain balance by including costs for future growth, often ahead of revenue generation

Cash

Remaining a cash driven retailer with cash sales > 80% of total sale

A high cash sales component means:

  • Less impacted by the cyclical nature of retail
  • Not dependent on credit to drive sales, particularly during poor economic times
  • Less exposure to bad debt
  • Able to fund future growth without incurring debt
  • Strong cash flows will support future growth and maintain an appropriate dividend payout ratio

Divisional Summary

Trading division RSOI

Contribution
Growth
Apparel apparel icon
mrpApparel
56.4%
mrpSport
6.9%
Miladys
6.6%
+3.1%
+9.7%
+4.0%
Home home icon
mrpHome
16.5%
Sheet Street
7.2%
+6.8%
+4.0%
Financial Services & Cellular fin icon
mrpMoney
6.4%
+25.9%

Trading segment

 
*RSOI
Operating profit
Operating margin
Apparel apparel icon
+3.8%
+3.4%
18.0%
Home home icon
+5.9%
+12.3%
16.6%
Financial Services & Cellular fin icon
+25.9%
(1.3%)
29.2%

Store Footprint

store icon
1323 total owned stored
63 813m2 total net traded area
mrp logo
512 stores
Average store size 638m2 Total trading area 326 494m2
mrphome logo
179 stores
Average store size 727m2 Total trading area 130 044m2
mrpsport logo
112 stores
Average store size 577m2 Total trading area 64 611m2
sheetstreet logo
306 stores
Average store size 170m2 Total trading area 51 896m2
miladyslogo
214 stores
Average store size 284m2 Total trading area 60 768m2

Store
breakdown

South Africa
1 205
total stores
453 mrpApparel
158 mrpHome
107 mrpSport
284 Sheet Street
203 Miladys
Rest of the world
4
total stores
world icon
1 mrpApparel
3 mrpHome
0 mrpSport
0 Sheet Street
0 Miladys
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Botswana
24
total stores
Botswana icon
11 mrpApparel
3 mrpHome
1 mrpSport
7 Sheet Street
2 Miladys
Ghana
4
total stores
Ghana icon
4 mrpApparel
0 mrpHome
0 mrpSport
0 Sheet Street
0 Miladys
Lesotho
5
total stores
Lesotho icon
2 mrpApparel
1 mrpHome
0 mrpSport
1 Sheet Street
1 Miladys
Kenya
11
total stores
Kenya icon
6 mrpApparel
5 mrpHome
0 mrpSport
0 Sheet Street
0 Miladys
Namibia
41
total stores
Lesotho icon
18 mrpApparel
6 mrpHome
4 mrpSport
8 Sheet Street
5 Miladys
Nigeria
5
total stores
Nigeria icon
5 mrpApparel
0 mrpHome
0 mrpSport
0 Sheet Street
0 Miladys
Swaziland
11
total stores
Lesotho icon
4 mrpApparel
1 mrpHome
0 mrpSport
3 Sheet Street
3 Miladys
Zambia
13
total stores
Lesotho icon
8 mrpApparel
2 mrpHome
0 mrpSport
3 Sheet Street
0 Miladys
Franchise
18
total stores
Lesotho icon
16 mrpApparel
2 mrpHome
0 mrpSport
0 Sheet Street
0 Miladys

 

Performance Record

performance record corner image
grey teenagers

FY2019 Performance

Market Statistics
Share Price (R)
190
DPS c
736.2
HEPS c
1168.6
return on capital employed
Return On Capital Employed
Total Shareholder Return
Total Shareholder Return
10 Year CAGR
Market Cap
mrp cap mrp cap mrp cap
R47 billion
Performance
Gross Space
745 662m2
People
18 900+
Operating Margin
Operating Margin
tshirt icon tshirt icon
Units sold
220
million
Debtors Accounts
1.4
million
Retail Sales and Other Income
R22.4 billion
Free Cash Flow
R2.4 billion
Achievements
JSE Ranking
37
trophy icon
laptop icon laptop icon laptop icon
36 million
visits to divisional websites
>600 000
Instagram
followers
>1.9 million
Facebook
followers
#1 fashion retailer in SA#1 fashion retailer
mrpg timeline header
1985

Laurie Chiappini & Stewart Cohen open the very first Mr Price Factory Shop in Klerksdorp

1986

Laurie Chiappini & Stewart Cohen, together with BOE, acquire a major shareholding in John Orrs Holdings. The Hub & Miladys are the
main trading operations in John Ors Holding

1988

128 stores across all divisions Group now employs 1399 associates Mr Price Share option scheme is launched Group retail sales reach R118 million.
Share price:
28 cents

1991

Laurie Chiappini & Stewart Cohen acquire control of the
Group from BOE. The Red Cap, a symbol of attitude, youthfulness
and fun is created.

1994

Share price:
R1.80

1995

18 stores open in just 1 day

1996

The Group acquires Sheet Street

sheetstreet logo

1997

Groups core beliefs of Passion, Value & Partnership are established

1998

mrpHome launches

mrphome logo

2004

Mr Price reaches the two billion Rand sales mark

2006

mrpSport launches

mrpsport logo

2012

Share price:
R94.34

2013

mrp online store is launched 
"Hot fashion ... Delivered"

2015

mrpMobile launches

2017

Hammarsdale DC, a world class distribution centre opens

2019

1323 stores across all divisions Group now employs +18 900 associates
Group retail sales reach R21 billion
Share price:
R190.00

 
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