acceptance of options by directors

In compliance with the JSE Limited Listings Requirements, shareholders are advised of the following acceptances of options in respect of ordinary shares on 22 November 2009 by directors of Mr Price Group Limited. The share option scheme approved by shareholders on 3 October 2006 was designed to be a rolling scheme, such that shares vesting on an annual basis would be replaced by additional option awards. This transaction represents the ‘top up award’ for those options vesting on 22 November 2009. The vesting date for these options is 22 November 2014 and the period of exercise is 29 November 2014 to 20 February 2015.

Director	Number of options granted	Option strike price	Total value of transaction
Alastair McArthur	396 000	R32.75	R12 969 000.00
Stuart Bird	71 000	R32.75	R2 325 250.00
Mark Blair	146 000	R32.75	R4 781 500.00
Steve Ellis	50 000	R32.75	R1 637 500.00
Shane van Niekerk	50 000	R32.75	R1 637 500.00

The nature of interest for all the directors concerned is direct beneficial and clearance has been obtained in respect of all the transactions.

Durban
23 November 2009

Sponsor
RAND MERCHANT BANK (A division of FirstRand Bank Limited)