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 is to be the top performing retail group in South Africa
Everyone knows that to build something great you need to start with a solid and strong foundation. At Mr Price Group our three core beliefs of PASSION, VALUE and PARTNERSHIP form the foundation stones of our business.
 the positive attitude of our associates created through trust, communication and recognition.
 the low-cost, high-volume, low-price philosophy of the group.
 sharing ownership of the company with all the 8 000 associates who work for the group.
We believe these are what have helped us grow to where we are now and what will help us grow even stronger in the future.
“We have a dream for this company. If we achieve this dream it will dramatically improve the incomes, lifestyles and happiness of our associates and their families. Our dream is to see every individual in this company achieving their full potential, everyone passionate to perform at their best in a happy fun-filled workplace.”
 is to add value to our customers’ lives and worth to our partners’ lives.
“Our dream is to work together to make our company the top performing retail group and to use the success of our company to help our associates and partners acquire decent homes and provide proper education for their children.”
(Extract from Dreams & Beliefs of the Mr Price Group)
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