Our Dream

TO BECOME A TOP PERFORMING INTERNATIONAL RETAILER.

Our Purpose

TO ADD VALUE TO OUR CUSTOMERS’ LIVES
AND WORTH TO OUR PARTNERS’ LIVES.

Our Beliefs

PASSION

Passion is our engine. It is the positive attitude and enthusiasm of all our associates who approach each day bright-eyed, smiling and projecting a positive image – believing work is fun.

VALUE

Value is the heart of our business and we strive to add value in everything we do. It is more than just product, it is the way we service the business, each other and our customers. Value is about doing more than what is expected or required.

PARTNERSHIP

Partnership means all associates become shareholders in the company. Partnership is about sharing ownership and success of the company with all our associates and fostering solid and long term partnerships with our suppliers.

These three key beliefs on which our company has been built, are the foundation stones of our business and will never change. They are the guidelines for all our partners.